Joseph Choy

Founder of Consumer Club, a Discord community of consumer-app founders (median member app revenue ~$1M ARR). Host of the Superwall podcast as of 2026. The interviewer in I Made 4,000 App Paywalls and Learned This (video) — his interview style is I’ll guess which variant won and you tell me why, a useful format for surfacing the design reasoning behind A/B-tested outcomes without the guest defaulting to a generic explanation.

Trajectory

• Founded Consumer Club as a small invite-only Discord community for consumer-app founders sharing what’s working now
• Took the host role on the Superwall podcast after joining the company
• Long-standing professional connection to Jonathan Parra from the early days of Consumer Club

Relevance to the wiki

Choy isn’t a theorist — his contribution is as an interview convener who reliably extracts paywall- and onboarding-craft from designers and operators who otherwise wouldn’t publish it. The Superwall podcast is the format under which the wiki’s most data-dense paywall content arrives.

Related

• Superwall — current employer; podcast publisher
• Jonathan Parra — recurring connection; long-time Consumer Club member; podcast guest

Sources

• I Made 4,000 App Paywalls and Learned This (video) — interviewer